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Migrate from Adjust

Complete guide to migrating your Adjust tracker links to LinkForty with zero downtime.

Overview​

Adjust is an established mobile attribution platform focused on performance marketing. LinkForty offers similar attribution capabilities with more flexibility and better pricing.

Why Migrate?​

FeatureAdjustLinkForty Cloud
Starting Price$799+/month$49/month
Attribution Windows✅ Customizable✅ Customizable
Fraud Prevention✅ Enterprise✅ Coming soon
Open Source❌✅ Self-hostable

Prerequisites​

  1. Custom Domain - Using custom tracking domain with Adjust
  2. Tracker Export - Can export tracker links from Adjust
  3. DNS Access - Can modify DNS records

Step 1: Export Trackers from Adjust​

From Adjust Dashboard​

  1. Log in to Adjust dashboard
  2. Navigate to Campaign Lab → Trackers
  3. Export all active trackers as CSV
  4. Download the file

Required CSV Format​

tracker_id,shortCode,iosUrl,androidUrl,webUrl,campaign,adgroup,creative
abc123,summer-campaign,https://apps.apple.com/app/123,https://play.google.com/store/apps/details?id=com.example,https://example.com,summer2024,mobile-ads,banner-v1

Adjust Parameter Mapping​

Adjust FieldLinkForty Equivalent
tracker_idStored in metadata
campaignutm_campaign
adgrouputm_content
creativeutm_term
networkutm_source
labelLink title

Step 2: Import into LinkForty​

Migration Wizard​

  1. Navigate to Migration in dashboard
  2. Select Adjust as platform
  3. Upload your CSV file
  4. Preview and confirm
  5. Import links

API Import​

curl -X POST https://api.linkforty.com/migrations/import \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -F "file=@adjust-trackers.csv" \
  -F "platform=adjust"

Step 3: Update DNS​

Current Adjust Setup​

Your Adjust custom domain:

Type: CNAME
Name: track (or your subdomain)
Value: app.adjust.com

New LinkForty Setup​

Update to:

Type: CNAME
Name: track
Value: links.linkforty.app
TTL: 300 (initially, increase later)

Adjust Feature Comparison​

Attribution Tracking​

Adjust:

  • Install attribution
  • Re-attribution
  • Uninstall tracking
  • Fraud prevention

LinkForty:

  • Install attribution (via SDK)
  • Click tracking
  • Conversion tracking (via webhooks)
  • Basic fraud detection (IP-based)

Callbacks​

Adjust callbacks can be replaced with LinkForty webhooks:

Adjust Callback:

https://example.com/callback?tracker={tracker}&click_id={click_id}

LinkForty Webhook:

{
  "event": "link.clicked",
  "link_id": "abc123",
  "click_id": "xyz789",
  "device": "ios",
  "timestamp": "2024-01-15T10:30:00Z"
}

Step 4: SDK Migration​

If using Adjust SDK for attribution:

Option 1: Parallel Running​

  1. Keep Adjust SDK temporarily
  2. Add LinkForty SDK
  3. Compare data for 30 days
  4. Remove Adjust SDK

Option 2: Clean Cut​

  1. Remove Adjust SDK
  2. Implement LinkForty SDK
  3. Accept loss of historical comparison

SDK Integration​

import { LinkForty } from '@linkforty/react-native';

// Initialize
LinkForty.init({
  apiKey: 'your-api-key',
  organizationId: 'your-org-id'
});

// Track install
LinkForty.trackInstall();

// Track custom events
LinkForty.trackEvent('purchase', {
  amount: 29.99,
  currency: 'USD'
});

Cost Comparison​

Typical annual savings:

Monthly Active UsersAdjust CostLinkForty CostSavings
100K MAU$799/mo$49/mo$9,000/year
500K MAU$1,999/mo$99/mo$22,800/year
1M+ MAU$4,999/mo$299/mo$56,400/year

Troubleshooting​

Attribution Not Working​

Problem: Install events not attributing to links

Solutions:

  • Verify SDK is integrated correctly
  • Check API key is valid
  • Ensure link was clicked before install
  • Verify attribution window settings

Callback URLs Failing​

Problem: Adjust callbacks no longer firing

Solutions:

  • Replace with LinkForty webhooks
  • Update your backend to handle new webhook format
  • Test webhook delivery in LinkForty dashboard

Advanced Features​

S2S (Server-to-Server) Postbacks​

Adjust S2S postbacks can be replaced with LinkForty webhooks.

Configuration:

  1. Go to Webhooks in LinkForty
  2. Add your server URL
  3. Select events to track
  4. Save webhook

Events Available:

  • link.clicked
  • link.installed (requires SDK)
  • link.converted (custom)

Adjust Signature​

Adjust provides signature verification for callbacks. LinkForty offers:

  • HMAC signature on webhooks
  • IP allowlisting
  • Webhook secret tokens

Migration Checklist​

  • Export tracker links from Adjust
  • Import into LinkForty
  • Test links on temporary domain
  • Update DNS CNAME record
  • Verify attribution tracking
  • Set up webhooks (if using callbacks)
  • Migrate SDK (if applicable)
  • Monitor for 30 days
  • Cancel Adjust subscription

Need Help?​

Our team has helped dozens of companies migrate from Adjust:

Next Steps​