UTM Library
The UTM Library gives the raw UTM values in your traffic friendly names, descriptions, and tags — so your analytics read as "Summer Newsletter" instead of sum_nl_2026_v2 everywhere they appear.
The UTM Library is part of LinkForty Cloud. It works alongside the UTM parameters you already add to your links — it changes how those values read, not how they're tracked.
Why use it
UTM values are written for machines, not people. summer_sale_2026, nl-jun, fb_ret_v3 made sense to whoever tagged the link, and to nobody else three weeks later. By the time those values reach your analytics, every breakdown is a wall of cryptic slugs.
The UTM Library fixes the reading end of the problem without touching your links. You keep tagging links however you like; you teach LinkForty what each value means once, and that label shows up everywhere the value appears.
What you can label
The library covers all five UTM parameters:
| Parameter | Source |
|---|---|
utm_source | Link clicks + web-pixel events |
utm_medium | Link clicks + web-pixel events |
utm_campaign | Link clicks + web-pixel events |
utm_term | Web-pixel events |
utm_content | Web-pixel events |
For any observed value you can set:
- Display name —
sum_nl_2026_v2becomes Summer Newsletter. - Description — context for the rest of the team: what the campaign was, when it ran, who owned it.
- Tags — group related values so you can tell paid from organic, or one quarter's pushes from another, at a glance.
Values are discovered automatically
You never create values by hand. The set is discovered from your actual traffic — the library pools every utm_* value seen across your link clicks and your web-pixel events, and shows each one with:
- Usage count — how many times the value has been seen.
- Last seen — when it most recently appeared.
New values you start using appear on their own. There's nothing to register.
Labels read everywhere
The point isn't a single tidy page — it's that the labels travel. Once you've named a value, that friendly name renders across the dashboard surfaces that show UTM values: campaign breakdowns, source filters, and analytics tables all read in plain language instead of raw slugs.
The underlying value is untouched, so attribution, filtering, and exports keep working exactly as before — you've added a display layer, not rewritten your data. Remove a label and the value simply goes back to showing its raw form; it never disappears, because it's still out there in your traffic.
Getting started
- Open the UTM Library page in your dashboard.
- Browse the values discovered from your clicks and web events, sorted by usage.
- Add a display name, description, and tags to the ones your team sees most.
- Watch your campaign and source breakdowns across the dashboard switch from slugs to real names.
Labels are managed by any team member with link-editing access.
Related
- UTM Parameters — how to tag your links in the first place.
- Analytics Dashboard — where labeled values show up.
- Event Library — the same idea, applied to your event names.