Launchpad

Launchpad is the page a visitor sees when your link can't open the app: on a desktop, where there is no app to open, or on a phone that doesn't have it installed. It shows the link's title, description and image, your app's name and icon, the official App Store and Google Play badges, and — on desktop — a QR code so the visitor can finish on their phone.

(If you are coming from Branch: this is what Branch calls a Deepview.)

When It Appears

By default, Launchpad appears only where the alternative is nothing: a desktop visitor to a link that has no web destination at any level — the link, its template, or the workspace's web fallback. A link that resolves to a website keeps redirecting there. Nothing changes for a link that already works.

You can widen or narrow that from Social Preview → Launchpad in the dashboard:

Setting	Options	Default
Desktop	Only when a link has no web destination · Always · Never	Only when a link has no web destination
Mobile without the app	Send to the app store · Show the Launchpad page	Send to the app store

• Always shows the page before every desktop visit, even for links that have a website. The page carries a Continue on the web link to the destination the visitor would otherwise have been sent to — with the link's UTM parameters intact.
• Never restores the plain "This link opens in an app" page for links with no web destination.
• Show the Launchpad page (mobile) replaces the store redirect with the page. It has an Open in app button when the link has a URI scheme, the visitor's own store button, and a link to the web fallback. Links with a Universal Link or App Link are unaffected: the operating system opens the app before the request reaches LinkForty, and that stays exactly as it is.

Per link

A link can override the workspace setting with launchpadMode on the Create Link and Update Link endpoints (and on POST /api/sdk/v1/links): inherit follows the workspace, on shows the page to desktop visitors even when the link has a web destination, off never shows it. On a phone, off opts the link out; on does not force the page onto a workspace set to Send to the app store.

What It Shows

Launchpad uses the same title, description and image as your share card, resolved the same way — the link's own Open Graph fields first, then the template's card, then the workspace's card, then the link's title. The page a person sees and the card a scraper unfurls always agree.

On top of that, from the Launchpad settings:

Field	Where it appears
App name and App icon	The header of the page
App website	Where the header's icon and name link to — your app's own site, such as https://example.com. Leave it blank and the header isn't a link. It is set here, once, rather than taken from each link's web fallback, which may be someone else's page (an event listing, a video)
Page layout	Hero puts the text beside the image and works with no image at all; Cover puts the text over the image — best with a photo. A link with no image gets Hero. A share card designed in LinkForty (rather than an uploaded image) is the title and description as a picture, so the page shows that text once, as text, and leaves the picture out — the card still appears wherever the link is shared

When a link has a web destination, the page's title links to it — the same place Continue on the web goes, with the link's parameters. Continue on the web stays as well, for visitors who wouldn't think to tap a heading.

The store buttons are Apple's and Google's official badges, each linking only to your app's own store listing. They're built into the page, so it loads nothing from Apple or Google.

The preview on the settings page is the real page rendered for one of your links, with your unsaved changes applied. Switch it between desktop and phone to see both.

Colors

The page's colors come from your brand kit, so it matches your cards:

• Accent colors the primary button, the Continue on the web link and focus rings.
• Background fixes the page background. Text, surfaces and borders are derived from it, so a light and a dark brand both stay readable. With no background set, the page follows the visitor's light or dark preference.

What It Never Does

• It never navigates on the visitor's behalf. There are no timers and no automatic app-open attempts; Open in app is a button the visitor taps.
• It is never indexed. Every Launchpad page is noindex, nofollow.
• It never sits in front of an installed app. Universal Links and App Links are resolved by the operating system before LinkForty sees the click.

Measuring It

Open a link from the Links page to see its Launchpad card. It appears once the page has been viewed, or as soon as the link is set to Always show, and covers the selected period:

Figure	Meaning
Desktop clicks	Clicks on the link from desktop-class devices in the period — the audience the page is shown to
Page views	Times the page was displayed, with the share of desktop clicks that saw it
Store taps	Taps on Download on the App Store and Get it on Google Play, with the split
Open in app	Taps on Open in app

Below the tiles you'll find views by device and taps on Continue on the web (taps on the linked title count here too). The period is limited to your plan's analytics window.

Notes

• Launchpad is available on every plan.
• Changes take effect immediately on save.
• The page is served on your link domain, including a custom domain.